Months after its late-March release, the scope of Trouble's Edgewood continues to grow. The Atlanta rapper recently dropped off a revised 41E Edition, featuring five new songs, including an Offset-assisted remix of "Kesha Dem." Now, Big Trouble and Offset have united to bring their single to life, coming through with an appropriately bawdy video. Once again, Trouble kicks things off by highlighting his acting chops, inserting a dose of everyday realism into the narrative.

The story is tried and true; a house party looms, and yes, there will be females. Females twerking with enough force to power a windmill. Unfortunately for Trouble, an old flame has hit him with some surprising news. Luckily, the rapper appears to have mastered the art of grace under pressure. Thus, he rides toward his goal undeterred, with Offset in tow. Peep the clip now, and sound off Directed by Keemotion

The proud ode to Lamborghinis has Quavo flaunting and flexing in the streets and his huge garage, surrounded by a fleet of multicolored lambos in all shapes and sizes.

Directed by Keemotion and shot in Atlanta, his entourage includes Offset, Lil Baby, Yung Miami of City Girls, and Kollision. 

Atlanta native and rap's next big thing, Lil Baby, is back with a brand-new visual for his track "All of a Sudden." Featuring Moneybagg Yo, the two rappers link up and flex in a big way while surrounded by several potential female conquests.

The video, which is Directed by Keemotion and presented by Quality Control Music, is sleekly shot and well-edited, accentuating the vibe of the music and giving the bass a bit more punch with the rhythmic images. The video, much of it filmed using expert lighting control and playing with the shadow designs on the backdrops that the rappers perform in front of, has a look about it that demonstrates QC's commitment to spending money and time on their talent's music video output.

Lil Baby is one of the South's most exciting up-and-comers. Growing up, he got to be friendly with Young Thug and, as fate would have it, they're both making buzz in the same scene, with Baby being touted as the next great talent that Quality Control's talent coaches help blow up in a big way. This video is, without a doubt, a deliberate step in that direction. 

Lil Baby’s got the exotic whips in all colors, shapes and sizes. Along with Starlito, pedals get pushed to the medal in this doughnut-filled music video. Buckle up and watch Lil Baby’s Exotic video Directed by Keemotion

Everyone steps in the ring in the boxing-inspired visual.

Just the other day, we were thinking about a new Trouble album and though this isn’t what we asked for, it’s the next best thing from the Eardrummas camp. Whoever produced this “Cut From A Cloth” record for Eearz went ham because this is a thumper when you have the bass all the way up. Add in some real bars from the rapper and you know it’s hitting out of the speakers. 

For the video, he roams the neighborhood after hearing some bad news over the phone, as he questions everything around him and how he will handle it. It’s a good thing he didn’t pull the trigger when he contemplated it. Directed by Keemotion

With a fiery intensity and a natural sense of melody, Jacksonville’s Yungeen Ace doesn’t make music for the faint-hearted. Gleefully trumpeting his city’s high crime rate as a warning for regular folks to stay away, Yungeen Ace shares “Murder Rate Rising,” his latest video. Produced by Drum Dummie, who lends the track a swinging bombast, “Murder Rate Rising” finds the young emcee rhyming in an impassioned sing-song, holding up the titular statistic as a point of pride–pride for his unlikely survival–and as a threat to his enemies. In the video, Ace mobs in the Jacksonville streets with his crew, including fellow rising rapper Jay Da Youngan, as the Jacksonville police investigate a homicide as his family mourns. After a string of videos and songs that illustrate the tragedy wrought by street life, including the dark “2X Screamin’,” in which Ace mourns his late brother, “Murder Rate Rising” demonstrates the allure of a life of crime to young people who haven’t yet felt the consequences. Hosted on No Jumper, “Murder Rate Rising” is a highlight from Ace’s Life I’m Livin mixtape, which dropped in December. Watch the video Directed by Keemotion

Atlanta rap label Quality Control released their 2017 compilation album, Quality Control: Control the Streets Vol. 1, in December, and have released a flurry of videos from the project since. The latest song to get its turn is Gucci Mane's "The Load," which also features the next generation of QC, Lil Baby and Marlo.

The video shows Gucci as the angry owner of a warehouse, dealing with one of his mysterious deliveries not arriving in a timely fashion. Before the truck arrives, Lil Baby and Marlo spit their verses about the situation at hand, with growing concern about the product touching down.

The trio spend some time rapping on the roof of a flatbed truck, and hang out between the shelves of the massive storage facility. "Keep gunners with me lately, they might gun you down for nathin'/El Gato is my code name, don't ever call me Radric," Gucci raps, sharing how hard it is to get near him. "Crystal coke and crystal meth, so icy entertainment/I'm gangster but I'm famous, bitch I'm armed and I'm dangerous." 

Watch Gucci Mane, Lil Baby and Marlo in "The Load" video Directed by Keemotion 

Migos get colorful in the video for “3 Way (Intro).” 

A few weeks after releasing their 3 Way EP, Quavo, Offset, and Takeoff team up for the title track’s visual. With effects that are similar to their EP’s cover art, the trio shows off their rhymes while next to a ton of friends. 

Hanging out in a graffiti-laden warehouse, Migos pays homage to Michael Jackson, Ma$e, and KISS with their T-shirts, while spitting bars with no need for a hook. The Zaytoven produced song gets a grimy visual with the trio hot boxing a vintage VW van. 

3 Way, a warm up for No Label 3, is a five-track EP released earlier this month, featuring production from Cassius Jay, Ricky Racks, Dun Deal, and the title track’s producer, Zaytoven. Watch the Keemotion directed visual here.  

Produced by Quay Global, the track is an ode to the Atlanta emcee’s swag as he breaks down his rise from humble beginnings to emerging as one of Atlanta’s rising stars. “Boy I ain't been broke in a minute, I swear I been gettin' it / Still sendin' packs to the prison / Run the money all the way up, wonderful feeling,” he lays down on the track.

The music video, directed by Keemotion, features a cameo appearance from none other than Young Thug, a friend of Lil Baby’s as the two artists came up around the same time in the same area, going to the same schools in Atlanta. This clip features a few primary ingredients in the forms of beautiful women, a fast car, and a few bands. The twist comes packaged with a clear artistic direction that incorporates cinematic shots of roses doused in what appears to be honey, a wall spray-painted by both Baby and Thug, and a woman’s body covered in paint as Lil Baby appropriately lets out, “Look at my drip, my drip, my swag.”

Lil Baby has quickly adapted to the role of one of Atlanta’s artist on the come up, especially given the fact that he didn’t make his debut until this year when it comes to rapping. Nonetheless, he’s previously stated his intention to be the among the best, and he’s certainly carved out a lane to get there.

 In the video to the Harder Than Hard single "Narcs", the DEA is after him, but he manages to evade all their efforts to bring him into custody. 

Directed by Keemotion

The video highlights some of Atlanta's landmarks while Lil Baby & Marlo show off their hoods. The duo rides through metro Atlanta from the brand new Mercedes Benz Stadium to the West End. Looks like the whole city of Atlanta showed up for this one including Young Thug & 21 Savage. Check out the visual to the new Atlanta anthem "A-Town".  Directed by Keemotion

We first introduced you to rising ATL rapper Kollision back in December when he dropped off the video for “Space Cadet,” a standout record off Quality Control’s extensive 30-song project Control The Streets Vol. 1. Looking to capitalize off his growing momentum, the Quality Control rapper decided to waste no time in dropping off a new project of his own last month called Better Than Yesterday, which featured guest appearances from Sonyae Elise & Lil Baby, the latter of which appeared on the song “No Point.”  Today, the rising ATL rapper decides to revisit that very project and share a new video in its support for the D. Hill-produced song “Cash Talk.” Directed by Keemotion, Kollision and his homies sit around a large kitchen table and plot their next hustle & job, before putting the words to action.

You may recall that when the Migosplayed "Bad & Boujee" in Nigeria, the crowd completely lost it. The Atlanta trip get a lot of love in the motherland, and now they're throwing a bone back. Filmed in Africa, "Call Casting" features the trio performing at a Nigerian soccer stadium. The fashion is on point as well, with Takeoff rocking an incredible vintage 50 Cent t-shirt, and Quavo swagging hard in a similarly designed Cassius Clay shirt.

"Call Casting" will be featured on their upcoming album CULTURE, which should be arriving sooner than expected. Check out the music video directed by Keemotion 

Arguably the best song on Migos' most recent project 3 Way EP is the finale, "Slide On Em." This afternoon, they delivered a menacing video (a Keemotion and Quavo collaboration) that takes its visual cues from comic book films. Interpolated throughout the video are clips from the cartoon version of Suicide Squad's Deadshot, taking out cop cars with his precision laser rifle.

Migos and their compadre Blac Youngsta stock up on banana clips; Quavo dominates the first half of the Dundeal-produced track and Youngsta and Offset go back and forth on the second half. This has to be one of Blac Youngsta's best verses ever. Directed by Keemotion & Quavo 

Whether you heard of Marlo before hand of on that new Quality Control Control The Streets Vol 1 compilation, he’s already picking up some buzz in the south. If you were sleeping on his solo effort The Wire, he has just released a video from it titled “Da Spot,” which finds him cooking up that work in the trap house. Of course, his mom is tripping and wants him to stop, but he needs to make that paper to pay the bills. Directed by Keemotion & Marlo 

Directed by Keemotion

 Directed by Keemotion 

Troy Trojans college football gameday commercial Directed by Keemotion

French Montana is nothing if not a certified hitmaker, and the Bronx rapper lives up to that title with “Hold Up,” a dope new song and visual featuring guest spots from Migos and Chris Brown.

“Hold Up” is a melodic and exceedingly boastful track that finds French warbling his way through a hook and verse that are barely distinguishable from one another. In the hook for the track French exclaims, “Tell ’em niggas hol’ up, hol’ up/Tell ’em niggas hol’ up/I ain’t rushin’ with the work/I’m comin’ with the work any time that I want/Wai- wait a minute, Wait a minute/Tell ’em niggas hol’ up/Wai- wait a minute/Wait a minute/ Comin’ when I want.”

Next up is C. Breezy, who half-sings his verse the whole way through, continuing French’s melodic flow. Quavo and Offset turn in less melodic verses, but the content remains consistent; constant flexing with no apologies.

The “Hold Up” video itself takes place in three different settings. In the first part, French, C. Breezy and Migos are posted up in a room filled with styrofoam cups and plenty of jewelry. In the second part, everyone appears to be on a tour bus, turning up the same way they were before. In the third, we see the Migos on a packed stage, indicating that this video might have been shot during and after a show. We don’t know for sure, but that’s pretty cool if that’s the case.

Anyway, you can see the “Hold Up” video for yourself below.

Taking it back to his Trap Talk mixtape, Rich The Kid decides to come through today and share a new video in its support for the Danny Wolf-produced track “Got Rich.”

Shot in Los Angeles, Rich The Kid breaks out the black Masarati and stunts hard on the competition while flaunting his cash in this braggadocios, Keemotion-directed clip.

Atlanta trapper Hoodrich Pablo Juan has had a mega productive year. From his joint mixtape with Jose Guapo to his insane feature game, Mr. Juan fits the title of hustler better than rapper. In his newly released video for "Fortunes," Hoodrich Pablo Juan takes us on a trip trip through a golf course, distinguishing between wealthy and wealthier. If there were ever any debate, this song and dance settles the age old question of can rappers make cool what old white men cannot.

Watch the video for "Fortunes," and let us know your thoughts in the comments below. Does Hoodrich Pablo Juan succeed at making golf great again? Keep us posted. Directed by Keemotion

2016 is looking up for Trouble. The veteran Atlanta rapper has had the streets’ attention for a while now. An unapologetic product of Atlanta’s criminal underbelly, Trouble has risen above his circumstances while keeping both feet planted firmly in position as a representative of his environment. Never one to sugarcoat life’s harsh realities, Trouble uses this video to show what many do for survival or in the name of flossing.

This visual, Directed by Keemotion and The Picture Man, captures a robbery in progress as Trouble enlists fellow Atlantan & street poet Spodee for backup literally and lyrically. Spodee has been building up his own momentum with his Trench Music series after a not so amicable split with Grand Hustle last year. In true fighting spirit, Spodee hasn’t looked back to wonder what might have been, instead rushing forward towards his future the same way they move towards the money in this robbery/video.

Showcasing a classic back and forth flow, the pace of the song is in perfect stride with the video as we move through the Atlanta streets. The song is high energy and fast paced. “Traffic” will definitely appeal to those who are fans of gritty street tales, a topic that both Trouble and Spodee know all too well.

Atlanta rapper Trouble might have dropped his Skoobzilla tape back in May, but it’s still one of the best mixtapes to drop this year. Today he rolls out a new video for “Ahh Man,” a song that seems like a standout choice for a single off that project. You can watch the visual above.

The video’s pretty straightforward, with Skoob mostly flying solo while he talks his shit. The video is directed by Keemotion, and Trouble told XXL why he chose dude to shoot the flick.

“He was a fan of the music and came up wit a fire treatment for my song ‘Teach Em’ off All on Me. A lotta times, directors try to make they vision overpower what the artist tryna do. With Keemotion, we started with a mutual respect and we worked together to create some pretty dope visuals. He’s a monster with that camera. We wanted a certain look for “Ahh Man” & I think we made something that shows the emotion & feel of the song.”

We hear Trouble’s working like a madman in the studio right now, so expect a new tape later this year. Plus, he’s planning on dropping a Best of Trouble tape in the near future as well.

Watch the visual for “Ahh Man” above and be sure to give Skoobzilla a spin.

Kid Red's new single is a pretty stacked affair, enlisting Quavo, Takeoff, and Chris Brown for the late-night R&B-informed strip club record. As you should already know, Quavo's melody game is one of his greatest strengths, and his presence is the largest of the three artists here, wavering between his classic triplet rap style and some supremely catchy hooks. Takeoff and Chris each offer their own memorable contribution, while Kid Red holds his own as well. 

The video fits the mood of the record quite perfectly, as we're given a look inside a lively strip club, while French Monatana, Omarion, and more make guest appearances. Directed by Keemotion

Skippa Da Flippa drops the video for “1000 Bars” from his forthcoming mixtape I’m Havin II, which drops on Thursday, April 7. The ATL-based rapper is on a lyrical rampage on “1000 Bars,” rattling out rhymes like he’s a machine gun. In front of his crew, Skippa goes off about trapping, his girls and his lifestyle while swinging a machete in his hand. It’s a feat not many rappers can say. For a little over two minutes, Skippa shows off his whole arsenal.

“We shot the ‘1000 Bars’ video on Northside Dr. in Downtown Atlanta with the gang,” he said to XXL. “I’m originally from Palm Beach Florida and moved to Atlanta so I wanted to come out with a video for a song on I’m Havin II that really represented my lyrical skill and make both my cities proud. I keep a sword behind my front door and when it was time to shoot the video I just picked that bad boy up on my way out the house so that’s why you see me with the sword like Wu-Tang.”

Prior to this video, the Quality Control artist has been featured on a number of singles like Migos’ “Crime Stoppers” and “Dab” plus Lil Durk’s “On Me.” Now fans can get a whole mixtape from Skippa soon. Watch “1000 Bars” Directed by Keemotion