Atlanta rap label Quality Control released their 2017 compilation album, Quality Control: Control the Streets Vol. 1, in December, and have released a flurry of videos from the project since. The latest song to get its turn is Gucci Mane's "The Load," which also features the next generation of QC, Lil Baby and Marlo.
The video shows Gucci as the angry owner of a warehouse, dealing with one of his mysterious deliveries not arriving in a timely fashion. Before the truck arrives, Lil Baby and Marlo spit their verses about the situation at hand, with growing concern about the product touching down.
The trio spend some time rapping on the roof of a flatbed truck, and hang out between the shelves of the massive storage facility. "Keep gunners with me lately, they might gun you down for nathin'/El Gato is my code name, don't ever call me Radric," Gucci raps, sharing how hard it is to get near him. "Crystal coke and crystal meth, so icy entertainment/I'm gangster but I'm famous, bitch I'm armed and I'm dangerous."
Watch Gucci Mane, Lil Baby and Marlo in "The Load" video Directed by Keemotion
Atlanta native and rap's next big thing, Lil Baby, is back with a brand-new visual for his track "All of a Sudden." Featuring Moneybagg Yo, the two rappers link up and flex in a big way while surrounded by several potential female conquests.
The video, which is Directed by Keemotion and presented by Quality Control Music, is sleekly shot and well-edited, accentuating the vibe of the music and giving the bass a bit more punch with the rhythmic images. The video, much of it filmed using expert lighting control and playing with the shadow designs on the backdrops that the rappers perform in front of, has a look about it that demonstrates QC's commitment to spending money and time on their talent's music video output.
Lil Baby is one of the South's most exciting up-and-comers. Growing up, he got to be friendly with Young Thug and, as fate would have it, they're both making buzz in the same scene, with Baby being touted as the next great talent that Quality Control's talent coaches help blow up in a big way. This video is, without a doubt, a deliberate step in that direction.
Migos get colorful in the video for “3 Way (Intro).”
A few weeks after releasing their 3 Way EP, Quavo, Offset, and Takeoff team up for the title track’s visual. With effects that are similar to their EP’s cover art, the trio shows off their rhymes while next to a ton of friends.
Hanging out in a graffiti-laden warehouse, Migos pays homage to Michael Jackson, Ma$e, and KISS with their T-shirts, while spitting bars with no need for a hook. The Zaytoven produced song gets a grimy visual with the trio hot boxing a vintage VW van.
3 Way, a warm up for No Label 3, is a five-track EP released earlier this month, featuring production from Cassius Jay, Ricky Racks, Dun Deal, and the title track’s producer, Zaytoven. Watch the Keemotion directed visual here.
Produced by Quay Global, the track is an ode to the Atlanta emcee’s swag as he breaks down his rise from humble beginnings to emerging as one of Atlanta’s rising stars. “Boy I ain't been broke in a minute, I swear I been gettin' it / Still sendin' packs to the prison / Run the money all the way up, wonderful feeling,” he lays down on the track.
The music video, directed by Keemotion, features a cameo appearance from none other than Young Thug, a friend of Lil Baby’s as the two artists came up around the same time in the same area, going to the same schools in Atlanta. This clip features a few primary ingredients in the forms of beautiful women, a fast car, and a few bands. The twist comes packaged with a clear artistic direction that incorporates cinematic shots of roses doused in what appears to be honey, a wall spray-painted by both Baby and Thug, and a woman’s body covered in paint as Lil Baby appropriately lets out, “Look at my drip, my drip, my swag.”
Lil Baby has quickly adapted to the role of one of Atlanta’s artist on the come up, especially given the fact that he didn’t make his debut until this year when it comes to rapping. Nonetheless, he’s previously stated his intention to be the among the best, and he’s certainly carved out a lane to get there.
In the video to the Harder Than Hard single "Narcs", the DEA is after him, but he manages to evade all their efforts to bring him into custody.
Directed by Keemotion
The video highlights some of Atlanta's landmarks while Lil Baby & Marlo show off their hoods. The duo rides through metro Atlanta from the brand new Mercedes Benz Stadium to the West End. Looks like the whole city of Atlanta showed up for this one including Young Thug & 21 Savage. Check out the visual to the new Atlanta anthem "A-Town". Directed by Keemotion
We first introduced you to rising ATL rapper Kollision back in December when he dropped off the video for “Space Cadet,” a standout record off Quality Control’s extensive 30-song project Control The Streets Vol. 1. Looking to capitalize off his growing momentum, the Quality Control rapper decided to waste no time in dropping off a new project of his own last month called Better Than Yesterday, which featured guest appearances from Sonyae Elise & Lil Baby, the latter of which appeared on the song “No Point.” Today, the rising ATL rapper decides to revisit that very project and share a new video in its support for the D. Hill-produced song “Cash Talk.” Directed by Keemotion, Kollision and his homies sit around a large kitchen table and plot their next hustle & job, before putting the words to action.
You may recall that when the Migosplayed "Bad & Boujee" in Nigeria, the crowd completely lost it. The Atlanta trip get a lot of love in the motherland, and now they're throwing a bone back. Filmed in Africa, "Call Casting" features the trio performing at a Nigerian soccer stadium. The fashion is on point as well, with Takeoff rocking an incredible vintage 50 Cent t-shirt, and Quavo swagging hard in a similarly designed Cassius Clay shirt.
"Call Casting" will be featured on their upcoming album CULTURE, which should be arriving sooner than expected. Check out the music video directed by Keemotion
Arguably the best song on Migos' most recent project 3 Way EP is the finale, "Slide On Em." This afternoon, they delivered a menacing video (a Keemotion and Quavo collaboration) that takes its visual cues from comic book films. Interpolated throughout the video are clips from the cartoon version of Suicide Squad's Deadshot, taking out cop cars with his precision laser rifle.
Migos and their compadre Blac Youngsta stock up on banana clips; Quavo dominates the first half of the Dundeal-produced track and Youngsta and Offset go back and forth on the second half. This has to be one of Blac Youngsta's best verses ever. Directed by Keemotion & Quavo
Whether you heard of Marlo before hand of on that new Quality Control Control The Streets Vol 1 compilation, he’s already picking up some buzz in the south. If you were sleeping on his solo effort The Wire, he has just released a video from it titled “Da Spot,” which finds him cooking up that work in the trap house. Of course, his mom is tripping and wants him to stop, but he needs to make that paper to pay the bills. Directed by Keemotion & Marlo
Directed by Keemotion
Directed by Keemotion
Troy Trojans college football gameday commercial Directed by Keemotion
French Montana is nothing if not a certified hitmaker, and the Bronx rapper lives up to that title with “Hold Up,” a dope new song and visual featuring guest spots from Migos and Chris Brown.
“Hold Up” is a melodic and exceedingly boastful track that finds French warbling his way through a hook and verse that are barely distinguishable from one another. In the hook for the track French exclaims, “Tell ’em niggas hol’ up, hol’ up/Tell ’em niggas hol’ up/I ain’t rushin’ with the work/I’m comin’ with the work any time that I want/Wai- wait a minute, Wait a minute/Tell ’em niggas hol’ up/Wai- wait a minute/Wait a minute/ Comin’ when I want.”
Next up is C. Breezy, who half-sings his verse the whole way through, continuing French’s melodic flow. Quavo and Offset turn in less melodic verses, but the content remains consistent; constant flexing with no apologies.
The “Hold Up” video itself takes place in three different settings. In the first part, French, C. Breezy and Migos are posted up in a room filled with styrofoam cups and plenty of jewelry. In the second part, everyone appears to be on a tour bus, turning up the same way they were before. In the third, we see the Migos on a packed stage, indicating that this video might have been shot during and after a show. We don’t know for sure, but that’s pretty cool if that’s the case.
Anyway, you can see the “Hold Up” video for yourself below.
Taking it back to his Trap Talk mixtape, Rich The Kid decides to come through today and share a new video in its support for the Danny Wolf-produced track “Got Rich.”
Shot in Los Angeles, Rich The Kid breaks out the black Masarati and stunts hard on the competition while flaunting his cash in this braggadocios, Keemotion-directed clip.
Atlanta trapper Hoodrich Pablo Juan has had a mega productive year. From his joint mixtape with Jose Guapo to his insane feature game, Mr. Juan fits the title of hustler better than rapper. In his newly released video for "Fortunes," Hoodrich Pablo Juan takes us on a trip trip through a golf course, distinguishing between wealthy and wealthier. If there were ever any debate, this song and dance settles the age old question of can rappers make cool what old white men cannot.
Watch the video for "Fortunes," and let us know your thoughts in the comments below. Does Hoodrich Pablo Juan succeed at making golf great again? Keep us posted. Directed by Keemotion
2016 is looking up for Trouble. The veteran Atlanta rapper has had the streets’ attention for a while now. An unapologetic product of Atlanta’s criminal underbelly, Trouble has risen above his circumstances while keeping both feet planted firmly in position as a representative of his environment. Never one to sugarcoat life’s harsh realities, Trouble uses this video to show what many do for survival or in the name of flossing.
This visual, Directed by Keemotion and The Picture Man, captures a robbery in progress as Trouble enlists fellow Atlantan & street poet Spodee for backup literally and lyrically. Spodee has been building up his own momentum with his Trench Music series after a not so amicable split with Grand Hustle last year. In true fighting spirit, Spodee hasn’t looked back to wonder what might have been, instead rushing forward towards his future the same way they move towards the money in this robbery/video.
Showcasing a classic back and forth flow, the pace of the song is in perfect stride with the video as we move through the Atlanta streets. The song is high energy and fast paced. “Traffic” will definitely appeal to those who are fans of gritty street tales, a topic that both Trouble and Spodee know all too well.
Atlanta rapper Trouble might have dropped his Skoobzilla tape back in May, but it’s still one of the best mixtapes to drop this year. Today he rolls out a new video for “Ahh Man,” a song that seems like a standout choice for a single off that project. You can watch the visual above.
The video’s pretty straightforward, with Skoob mostly flying solo while he talks his shit. The video is directed by Keemotion, and Trouble told XXL why he chose dude to shoot the flick.
“He was a fan of the music and came up wit a fire treatment for my song ‘Teach Em’ off All on Me. A lotta times, directors try to make they vision overpower what the artist tryna do. With Keemotion, we started with a mutual respect and we worked together to create some pretty dope visuals. He’s a monster with that camera. We wanted a certain look for “Ahh Man” & I think we made something that shows the emotion & feel of the song.”
We hear Trouble’s working like a madman in the studio right now, so expect a new tape later this year. Plus, he’s planning on dropping a Best of Trouble tape in the near future as well.
Watch the visual for “Ahh Man” above and be sure to give Skoobzilla a spin.
Kid Red's new single is a pretty stacked affair, enlisting Quavo, Takeoff, and Chris Brown for the late-night R&B-informed strip club record. As you should already know, Quavo's melody game is one of his greatest strengths, and his presence is the largest of the three artists here, wavering between his classic triplet rap style and some supremely catchy hooks. Takeoff and Chris each offer their own memorable contribution, while Kid Red holds his own as well.
The video fits the mood of the record quite perfectly, as we're given a look inside a lively strip club, while French Monatana, Omarion, and more make guest appearances. Directed by Keemotion
Skippa Da Flippa drops the video for “1000 Bars” from his forthcoming mixtape I’m Havin II, which drops on Thursday, April 7. The ATL-based rapper is on a lyrical rampage on “1000 Bars,” rattling out rhymes like he’s a machine gun. In front of his crew, Skippa goes off about trapping, his girls and his lifestyle while swinging a machete in his hand. It’s a feat not many rappers can say. For a little over two minutes, Skippa shows off his whole arsenal.
“We shot the ‘1000 Bars’ video on Northside Dr. in Downtown Atlanta with the gang,” he said to XXL. “I’m originally from Palm Beach Florida and moved to Atlanta so I wanted to come out with a video for a song on I’m Havin II that really represented my lyrical skill and make both my cities proud. I keep a sword behind my front door and when it was time to shoot the video I just picked that bad boy up on my way out the house so that’s why you see me with the sword like Wu-Tang.”
Prior to this video, the Quality Control artist has been featured on a number of singles like Migos’ “Crime Stoppers” and “Dab” plus Lil Durk’s “On Me.” Now fans can get a whole mixtape from Skippa soon. Watch “1000 Bars” Directed by Keemotion
Directed by Keemotion
With a new title and cover, Migos' debut album is all set to drop on July 31st, even though Offset's still incarcerated. Today, the give us a new song, "Spray The Champagne," in the form of a video. It's track three on Yung Rich Nation.
Starting off with some footage from the 1991 NBA Finals during which the Bulls beat the Lakers, the video then continues the theme of champagne popping with Takeoff and Quavo popping bottles in a black and white shot. The video's other location, a nondescript parking lot, is also populated by homies that include O.T. Genasis and OG Maco. Directed by Keemotion
From Tc Gambino's HEART album. Keemotion & Tc Gambino release another classic visual which features TC embracing the famous Bourbon Street in New Orleans going thru his trippy Yella haze. Watch the Keemotion Directed video here
Directed by Keemotion
Fresh off the release of yesterday’s Zaydidit project, Trouble decides to come through and share the official video for the project's outro track “Ready”.
Directed by Keemotion, the video finds Trouble and his homies mobbin hard in the neighborhood streets, while he spits his ish and shows off his arsenal of weapons & paper in the process. Hope you’re “ready” to watch this one.
Migos questions, “Who the hell got me fucked up,” on the song’s hook. After brandishing a gun in the video’s opening seconds, the Atlanta trio actually doesn’t look all that upset in the Keemotion-directed clip.
The trio are seen hanging out/blazing up in an unfinished room as visual effects transform the video into a little bit of a trippy experience.
After premiering his version of "FUCKEMx3" featuring Migos on Complex a few months back, OG Maco returns to the abrasive smash from his self-titled EP. Directed by Keemotion Films, the video for "FUCKEMx3" lives up to his all-caps namesake. Surrounded by fans, his crew, and general individuals full of angst, a blonde-haired OG Maco performs "FUCKEMx3" directly into the camera, letting his following go wild in the background.
His crowd waves side to side, throwing up middle fingers and fists while religiously chanting, "fuck em, fuck em, fuck em," on Maco's command. “Fuck em, fuck em, fuck em, I ain’t do it by myself," Maco raps in the video, before pointing to the mass of people who showed up super turnt for the shoot. Watch the video above to feel the power that "FUCKEMx3" has over people in a large space.
Directed by Keemotion
Off his ZayDidIt mixtape, Trouble takes his summertime in his backyard and super soaks a handful of bikini-clad ladies for his pool party. No invite? Directed by Keemotion
Quality Control Music runs deep (with Migos running the brand to the biggest heights) and they have many artists on the come up. Now its time to get familiar with Skippa Da Flippa. Coming out of North Atlanta, Skippa poses one question for all the so called hustlers on their grind, “How Fast Can You Count It?” Flip counts up on the new street anthem, as he can assure you that he can continue counting as fast as the money keeps coming in all day and all night. Look out for more from Skippa Da Flippa as hes ready to take his next turn up from QC the label.
Directed by Keemotion
Clearly the Migos have taken the viral “Migos better than the Beatles” meme to heart.
Their recent single “Story I Tell” rests on a repeated guitar line, an obvious case of the Migos taking the fight to the Beatles home turf. Your move, Sir McCartney.
The clip for the song features the trio decked out in piratic quantities of gold jewelry, bouncing around in front of a giant neon Y.R.N sign.
Besides a few luxury cars, the only props of note in the video are a handful of massive books that all three take turns writing and reading in. It’s a charming. anachronistic representation of the song’s lyrical content. Directed by Keemotion
Meanwhile at the bando….
Migos and Skippa Da Flippa let loose in their new video for “Trenchez,” a loosie that was released back in early summer. Juggling back and forth between the streets and the bando, the video encompasses everything we’ve come to love about Migos. Gaudy jewelry? Check. Bands? Check. Luxury jump suits? Check. CGI bullets? Check. Yup, “Trenchez” has it all. Directed by Keemotion
It’s always a family affair when the Migos link up with their frequent collaborator Peewee Longway. For their latest video “Came In,” they take us to the trap, or as they like to call it— the bando. The ATL emcees brought everybody out for this shoot, so you may see a few familiar faces. “Came In” appears on the Migos project Streets on Lock 3 and Peewee Longway’s The Blue M&M
Directed by Keemotion
A day after their reported involvement in a Miami shootout, Migos have dropped a strangely prescient video for "First 48," the Mack Boy-produced track from their recently-released No Label 2 mixtape. Directed by Keemotion, the video has taken on a new context thanks to its "Law & Order"-inspired treatment that finds the rap trio waving around a panoply of weapons and wearing bullet proof vests and caution tape as a headband.
Here’s the visual for South Carolina artist Nephew 100′s Out The Mud featuring Peewee Longway. Out The Mud is the lead single off of Nephew’s upcoming Trap B4 Rap mixtape. Directed by Keemotion
Directed by Keemotion
Florida natives Alcy and Kodak Black put on for South Florida in their latest track “Stick n Move.” It’s no surprise when two talented rappers come together that they make a banger, which is what the rappers managed to do. In “Stick n Move” Alcy and Kodak slide through your town stickin’ and movin’, and with a track like this they’re bound to make some noise. Watch the Keemotion directed clip here
Directed by Keemotion
Directed by Keemotion
Directed by Keemotion
Cash Out's "Back Door," a hiccuping ode to the trap off his recent Kitchens & Choppas tape, was born from a wave of nostalgia. "The inspiration behind this track was me just coming from hanging in the jungle giving the yogis motivation and feeling that trap feeling all over again," the ATL rapper explained to FADER in an email. "When I was out there that night, and when I got to the studio, when I heard the track, [it] came to my head," he said. Accordingly, he did his best to keep the trap house in the video authentic—the neon "OPEN 24 HOURS" sign as a possible exception. "That was just to spice the video up, but other than that everything else is solid," he assured. Directed by Keemotion
TC Gambino is back again with his new video “Wanna” directed by Keemotion. TC Gambino is geared up to release the follow up project to his debut Live-Mixtapes release “Mob Ties”. This visual come after TC Gambino dropped his second single “Mexicano” which had the streets and the web going crazy.
Directed by Keemotion
Directed by Keemotion
Directed by Keemotion
Directed by Keemotion
Directed by Keemotion
Directed by Keemotion
Directed by Keemotion
Directed by Keemotion
Rich the kid, member of the Quality Control independent label which also co-signs the Migos is here with his latest visual to “All I do is juug“ with the main scene of him performing in front a all gold elephant fountain. Pretty clean.
Directed by Keemotion
Towards the end of 2013 we brought you the audio track from a new artist by the name of MACTurnUp. Well as promised he has released the video and has truly put on for the city of Atlanta. Check out the video and be sure to let MAC know what you think of his video on Twitter.@MACTurnUp
Directed by Keemotion
CHIP reminds the world how much respect he has on the field and in his East Atlanta hood Redan Rd. The visual gives us a glimpse of the well respected Athlete/Rappers life off & on the field. Check out the video below.
Directed by Keemotion
Fresh off his 3 month jail sentence Tc Gambino lets loose in the Keemotion-Directed "Out The Cell" video. Gambino replays a moment when he walks right out of the county jail in the beginning of the visual. He raps about how he's "never going back".
Directed by Keemotion
Directed by Keemotion
Directed by Keemotion
Directed by Keemotion
A Keemotion Clip
Directed by Keemotion
Directed by Keemotion
Directed by Keemotion
Keemotion Cinematography
A Keemotion Clip
Directed by Keemotion
Directed by Keemotion
A Keemotion Clip
Directed by Keemotion